Background:

  • Rovi is a California based leader in digital entertainment technology solutions

Challenge:

  • To support rapid expansion into new European markets, principally the UK, France and the Netherlands by exhibiting at major entertainment industry trade shows in Cannes, London and Amsterdam

Approach

  • Established trusted partner relationship thus combining creativity, quality construction and logistics skills
  • Created show stand concept evoking Rovi’s US heritage; this was based on a New York style apartment
  • Manufactured stand using modular elements. Also to a high specification to enable transportation across Europe and longeivity
european trade show tour design
european trade show tour design
european trade show tour design
european trade show tour design

Results:

  • Created and constructed a stand to enhance Rovi’s brand image, and deliver the marketing message
  • The show stand became home to the Rovi marketing team as they toured from show to show. It attracted attention and footfall and also enabled the Rovi teams to engage prospects, and ‘close’ sales
  • In turn this ensured a successful European trade show tour. And thus entry into three new European markets: UK, France and the Netherlands
  • As a result of the live event success, the marketing budget tripled