• To design and build a bright, clean and fresh environment to showcase the DELL brand and existing and latest education equipment


  • Scheduled frequent meetings with the entire DELL team, covering several business units, to engage and involve all parties exhibiting within the shared space
  • Created high impact trade show stand design to exploit its key location at the show. Also to build the masterbrand and support the range of different business units and products
trade show stand design
trade show stand design


  • Created spacious and easy-to-navigate environment. Thus delivering DELL’s most successful trade show stand design ever, in terms of traffic and leads
  • Also created a stock of reusable construction elements for use in subsequent years and to support the wider DELL business. Thus saving considerable costs