Background:
- Firmly established as a global leader in consumer electronics, Samsung now aim to deliver unsurpassed technology in safety and energy solutions
Challenge:
- To launch new Samsung products to an expectant audience. With on-stand product lines, unconfirmed until the 11th hour, we were tasked with being responsive to design change requests right up until the last minute
Approach
- Created two tier demonstration and hospitality stand to showcase the new products
- This included a walk-around product wall with interactive video to highlight key product features and benefits
- Installed hospitality suites thus creating a relaxed environment in which to explain the company vision to lead the world in energy and safety solutions
Results:
- Our high quality exhibition stand stood out. It also reinforced Samsung’s high quality message. Thus it attracted and engaged new customers. In turn, it also ensured a successful new product launch
- Storing and saving materials for use over the next 2 years also saved money