• To extend Purina brand reach by attending London Vet Show and working with British Animal Veterinary Association in order to attract new channel partners
  • To launch a new B2B strategic partnership offer


  • Stand pulling power and a simple product journey were considered essential to engage audiences
  • Created bespoke modular stand with floor to ceiling visuals
  • Also used high impact brand signs to capture attention
  • Included multiple on-stand touch points such as interactive wall boards and video demonstrations. Also an online store and  meeting rooms to engage partners
(Purina) brand experience design
(Purina) brand experience design


  • Created a compelling Purina B2B brand experience
  • Established many new routes to market via independent veterinary practices
  • Maximised cost savings through a multiple rebuild contract
  • Also minimised environmental impact by using sustainable materials