Challenge:
- To showcase and sell JCB machinery and products at the Hillhead Quarry Show, Buxton, UK. This is the largest quarrying trade show in then world
Approach
- Designed a space to comply with JCB’s corporate identity and brand guidelines, and stand-out in this unusual setting
- Created a retail space for JCB’s many branded products along with an outside show space to demonstrate large machinery
Results:
- Created an inviting trade show environment, including retail and outside space for JCB’s famous brand and products; all echoed their distinctive colourways. This ensured stand-out in this amazing place, and thus more leads and customers
- Also created a library of modular stock for use at future events, thus helping to save costs in the long run
How we helped famous a brand stand- out in an unusual setting | JCB