Challenge:
- To extend Purina brand reach by attending London Vet Show and working with British Animal Veterinary Association in order to attract new channel partners
- To launch a new B2B strategic partnership offer
Approach
- Stand pulling power and a simple product journey were considered essential to engage audiences
- Created bespoke modular stand with floor to ceiling visuals
- Also used high impact brand signs to capture attention
- Included multiple on-stand touch points such as interactive wall boards and video demonstrations. Also an online store and meeting rooms to engage partners
Results
- Created a compelling Purina B2B brand experience
- Established many new routes to market via independent veterinary practices
- Maximised cost savings through a multiple rebuild contract
- Also minimised environmental impact by using sustainable materials