Challenge:

  • To showcase and sell JCB machinery and products at the Hillhead Quarry Show, Buxton, UK. This is the largest quarrying trade show in then world

Approach

  • Designed a space to comply with JCB’s corporate identity and brand guidelines, and stand-out in this unusual setting
  • Created a retail space for JCB’s many branded products along with an outside show space to demonstrate large machinery

Results:

  • Created an inviting trade show environment, including retail and outside space for JCB’s famous brand and products; all echoed their distinctive colourways. This ensured stand-out in this amazing place, and thus more leads and customers
  • Also created a library of modular stock for use at future events, thus helping to save costs in the long run
quarrying-trade-show